With $2,000 in savings and a $2,000 loan, he converted his father's Washington, D.C., bicycle repair shop into a children's furniture store. Overall, Toys 'R' Us controls 20 percent of toy retailing, down from 25 percent in 1990.Ĭharles Lazarus, founder of Toys 'R' Us, began his career in retailing in 1948. Earnings per share increased to $1.54, which grew to $1.72 by January 31, 1998-below the projected earnings of $1.90. Net earnings increased to $490 million in 1997, up from $427 million in 1996. In 1997 sales reached $11.0 billion, an 11-percent increase from 1996 sales of $9.9 billion. As a whole, Toys 'R' Us focuses on providing its customers with quality service and merchandise that appeals to children and adults. The 90,000-square-foot stores offer the same products as the other stores, along with a quick-service food chain, carousel, snack bar, haircutting center, photo studio, and shoe department. They stress customer service, fun, and excitement. Finally, the KidsWorld superstores feature baby- and child-related toys and products. The stores stock apparel, car seats, bedding, strollers, and many other items necessary for families with a new arrival. Babies 'R' Us, purchased in 1997, is an expansive 45,000-square-foot facility that offers everything new parents need. The stores offer quality merchandise and name-brand items at affordable prices. Kids 'R' Us grew to become one of the largest children's clothing chains in the United States. The company also opened 90,000-square-foot superstores that combines all of its retail chains under one roof.Įach of the subsidiaries operated by Toys 'R' Us proved to be successful. In order to combat these problems, Toys 'R' Us concentrated on a new store layout called "Concept 2000." These stores feature a racetrack, oval aisles, and life-size toy icons. The company also faced charges that alleged the blocking of sales to warehouse clubs, such as Price/Costo. Even with such an inclusive market, the company experienced a drop in profits when discount stores such as Wal-Mart started to compete with the world-famous retailer. Toys 'R' Us operates more than 1,200 stores under the Babies 'R' Us, Kids 'R' Us, KidsWorld, and Toys 'R' Us names. The latter includes a children's book store called Books 'R' Us, the Lego Store, and the Learning Center. The company also cut prices, increased advertising, and added several specialty shops, which are located within the toy stores.
Current toys r us locations software#
The company has made growth a priority, and has achieved it through various means, including computer software sales and overseas expansion. Toys 'R' Us is the world's number-one toy retailer, carrying items such as toys, games, furniture, diapers, and sporting goods.
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