When you add new podcasts or episodes, their data will show up one day later.
#SPOTIFY PODCAST STATS UPDATE#
Google's business is in search and we’re starting to see increases in podcast consumption from there. Spotify Podcast: The Most Important Statistics. Stats typically update every 24 hours for the previous day. “Google has very isolated business units and historically hedge their bets across all of them – which is why it took them so long to shut down Google Play and make Google Podcasts the only way to consume shows. “Spotify’s entire business is dedicated to audio, which means they are laser-focused on increasing podcast users in their already popular audio app,” she said. Sharon Taylor, managing director at Triton Digital, said it comes down to different business priorities between the companies. Podcasts are mostly seeing traction among younger consumersthis year, more than 39 of US adults ages 18 to 34 will listen. In 2022, the number of monthly US podcast listeners will increase by 6.1 year-over-year (YoY) to 125 million. Google was a slow entrant into the space and many of their users found other applications to provide them access to podcasts.” Now your Spotify dashboard will show a list of podcasts that youve claimed on the platform, and you can click on each one to see show statistics directly through Spotify Alternatively, its possible to email Spotify at and let them know that you would not like them to re-host your content. Podcast listener numbers will see significant growth this year as demand for on-demand audio has increased. “With their experience in building community and recommendations around content streaming, it gives them further differentiation. “Spotify, as a streaming media platform, had a logical extension into the podcast market and was able to acquire podcast providers and supporting applications including Gimlet, Anchor, Parcast, The Ringer, and now, Megaphone, giving them an entire ecosystem around podcast delivery and monetization,” he said. However, YouTube Music does not offer podcasts.Īri Lightman, professor of digital media and marketing at Carnegie Mellon University's Heinz College, believes competitors were able to grow their market share faster than Google because podcasting was a natural extension to services, like Spotify.
Google went on to fold Google Play Music into its new YouTube Music service that was launched two years later, in 2018. It later added podcasts to its music streaming service, Google Play Music, later that year. Spotifys spending on podcast-related acquisitions in 20 (in million U.S. Before that, Google added a podcast directory to Search in 2016.
0 kommentar(er)
